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Promoting Your Vegan and Organic Bakery Business

August 27, 2021 0

Whether you start a vegan business in your home or rent an office, you need to know how to promote and market it to customers. We have some ideas for you if you own a vegan business or are developing an idea at home in the planning stages. We’ll discuss using social media, creating a product or menu that stands out, coming up with a good business idea, using digital marketing, and designing a good website.

Using Social Media

Vegan food restaurants, bakeries, and organic products are now a popular mainstream business. Social media is a good way to promote your business and connect with customers. Decide what age group you want to reach with social media. Facebook and Twitter are ways to reach all ages and people over 40 years and older. Do not exclude older customers, as many are interested in vegetarian food and ideas.

Instagram is a platform that relies on photography and videos to share your food product or idea with others. It reaches adults 18-49 years old at work or home. YouTube is a popular video-sharing platform that reaches the same age group. You can film a video about your restaurant, bakery, or food product showing staff and what you are selling. This can be a great platform for appealing to customers of all ages who desire to lose weight and eat healthily. In 2016, over 38.9% of adults 18 years and older with disabilities were obese. You can help a variety of people improve their health while effectively marketing your business.

TikTok is another social media platform that reaches people between 18 and 24, a big sector in the vegetarian market. You should watch some vegetarian chefs on TikTok to learn what viewers are seeking. Some vegan chefs are Remy Morimoto Park, Tabitha Brown, Will Edmond, or George Lee. They produce delicious recipes and entertaining ideas about vegan food at home and work.

Creating a Menu or Product That Stands Out

Whether you own a vegan restaurant or an organic bakery, focus on developing a unique product or menu that stands out. When you have a vegan bakery, focus on vegan muffins, gluten-free bread, banana bread, sourdough bread, or something that makes your business stand out. Offer specials and promotions on these items. On your restaurant menu, create some exciting new recipes for customers to try, like vegetable paella, spicy vegan mac and cheese, lentil soup, vegan lasagna, curry with rice and vegetables, or a Greek salad. Try to appeal to customers that are not vegetarians but like to eat a variety of foods.

Getting Experience and Help to Run Your Business

No matter what type of vegan food business you’re starting, these ventures require long hours and hard work to succeed. Working for a restaurant or food company before venturing out on your own is a good way to gain experience and training. There are many health food stores, bakeries, food trucks, and vegan food businesses you can gain experience with. When you start your business, make sure you have some money saved and a business plan. About 70% of small businesses employ tax professionals to help with accounting and IRS concerns when starting a small business. Don’t be afraid to get this type of professional help if you need it.

Using Digital Marketing Strategies

Pay attention to search engine optimization by using keywords for your vegan business or product. Learn about local Internet advertising on Google and other web search engines. When customers search for your business, where do you rank on the search engine? Build a blog or content on your website that customers can learn from and hold an interest in. Paid advertising and articles called native advertising are good ways to promote your business. Email marketing is another inexpensive way to use digital marketing.

Designing an Appealing Website

Vegan products require a good website to promote your business or products. About 94% of users reject a product or service due to poor web design. Hiring a professional web design agency that specializes in food or vegan web design can help. Photography and videos are often used in the vegan food industry to showcase food and products. A website that is easy to use and is mobile-friendly is an asset. Good recipes, content, and advertising help you promote and market your vegan business.

These are some promotional ideas for your vegan business to consider that can really help you make your mark. Keep these marketing ideas in mind for more help promoting and growing your business for years to come!

5 Reasons You Should Start a Gardening Club In Your Community

May 26, 2021 0

Green living is increasingly becoming more popular and more important in many communities. With so many people turning toward green energy and greener lifestyles, you might be considering how you can positively impact your community with these improvements. Gardening clubs are one way of implementing this eco-friendly change, and there are many reasons to look into starting one for your community. Here are the five most considerable benefits you should think about.

1. Advocate for More Sustainability

Sustainable practices have been gaining steam in recent decades, and today recycling and eco-living have become a main practice throughout the nation. More than 69% of all steel — over 80 million tons — is recycled every year, and in 2018 three million tons of plastic were also recycled. While remembering to reuse and recycle materials is important, this can also correspond to gardening and composting. By being able to grow your own community produce and compost acceptable food items for fertilizer, you can further cut down on the waste produced by your area. These sustainable practices can help make your community much greener and more eco-friendly over time.

2. Make Your Community a Better Place to Live

A community gardening club can also help build a stronger sense of community while creating lasting relationships among neighbors. With everyone working together and growing produce to share, you can make a more welcoming and inclusive atmosphere that gets people invested and involved in the area. This sense of community is something that many places lack, and by being proactive and creating a way for people to interact meaningfully, you can help build your community up.

3. Work Alongside Local Small Businesses

With over 400 million entrepreneurs worldwide, it’s important to look around your area and see who can help support your goals. Local small businesses shouldn’t be overlooked when building your community gardening club, especially those that sell the resources you need. Even businesses that don’t sell gardening supplies could help sponsor or promote local farmer’s markets that you might hold once your gardening club kicks off. This can be a great way to draw in folks from other communities who then might go on to create their own gardening club. Often you might find that you have more produce than your community needs, and hosting a public sale advertised by local businesses is a great way to spread the love.

4. Produce Healthy Food and Beautiful Green Scenery

A local garden green space is capable of producing both food and a gorgeous piece of scenery. In places where concrete and pavement may be the norm, it’s refreshing to break that mold with beautiful greenery. This neighborhood beautification can also help increase the value of the neighborhood overall, which benefits all of the homeowners in the area. Green spaces like this can also create a productive place for kids to play and learn about gardening at the same time!

5. A Local Garden Can Help You Meet Like-Minded Neighbors

Lastly, starting a community gardening club can be a great way to meet local folks who value green living as much as you do. You may be surprised at all the people in your neighborhood that you will be able to draw in and create meaningful relationships with. To help get the word out, you can consider creating posters to place in mailboxes and local shops. You may even want to create a unique domain webpage to help further get the word out. However, nearly 900,000 domains are registered every week, so make sure yours stands out so locals can easily find you.

A local gardening club has many benefits, and if you’re looking for a great way to bring your neighborhood together, this is one of the best ways possible. Not only does it benefit you, but it can benefit your community and the environment as a whole.

3 Evidenced-Based, Natural Ways to Get Healthier Right Now

February 15, 2021 0

Improving your health can seem daunting when there are a lot of steps involved like meal prepping and working out. Fortunately, there are a few easy ways you can improve your health right now without having to jump through any hoops or having to wait. Here are three evidence-based, natural ways you can boost your body’s health and well-being ASAP.

Change Your HVAC Filters

According to a study published in the journal Science of the Total Environment, indoor air quality can have a greater impact on your health than outdoor air. Indoor air pollutants such as cleaners, varnished, fungal spores, and smoke can create bigger problems for our health because we’re breathing them in more frequently in such a small space. With so many of us staying indoors more often due to the COVID-19 pandemic, it’s more important now than ever to monitor your indoor air quality.

One easy way to boost your indoor air quality is by changing out your HVAC filters at least twice a month, or three times if you have pets. Dirt, debris, and dander can build-up in your HVAC filters throughout the day. When the filters aren’t swapped out, your HVAC system can’t trap the grime and instead spits it out into the air you breathe. What’s more, HVAC systems typically last 12 years, but when they may fail sooner when they have to work harder to deliver warm or cool air.

Replace Your Toothbrush

Many people already know that the American Dental Association recommends brushing at least twice a day. But not many know that they’re meant to replace their toothbrush at least once every three months. In fact, not replacing your toothbrush frequently could actually be making you sick. According to researchers at England’s University of Manchester, toothbrushes can harbor over 100 million different bacteria including E. coli and staphylococci (“Staph”) bacteria. Consider buying a pack of toothbrushes to make changing them out easier than waiting for your next dentist appointment.

Stop Cold Drafts

According to the U.S. Department of Energy, drafts around your doors and windows can increase your heating bills by up to 10%. But drafts aren’t only problematic for your energy bills. They’re also problematic to your health. Research shows that when cold air from a draft comes in contact with your throat, the temperature of your body’s pharyngeal mucosa lowers. This causes the mucosa to dry out, which increases your risk of infection. To protect yourself against the common cold and other pesky pathogens, make sure to cover any gaps between your door and the floor and stuff any window gaps with spray-adhesive insulation.

When it comes to improving your health, sometimes taking the smallest steps can make the biggest difference. Try out some of the tips above to boost your well-being and get your body feeling great.